Foraged ingredients and craft bitters for sober-curious consumers
It was a few months back that JoAnne Pearce was feeling the Ice-Olation Blues. Tired of pandemic lassitude and the ensuing uptick in drinking, the Edmonton-based graphic designer and marketing consultant became entranced with mocktails, non-alcoholic takes on classic cocktails. She began inventing booze-free, Halloween-themed drinks to entertain herself. Pleased with her results, she began uploading the photos onto social media, giving her the dopamine hit she once got from a glass of wine or a highball. “Getting all of those ‘likes’ on Instagram was my transfer addiction,” jokes Pearce, author of the just-released recipe collection?Mock-Ups: Mocktails for Grown-Ups. “I was making these spooky drinks like a Vampire Bloody Mary, or one with a white grape made to look like an eyeball with fennel simple syrup. It hit the point where I was waiting for the work day to end so I could go try the next idea.”
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